The design of your web site should present the face of your business as you wish it to be perceived. It is an extension of the business owner; conveying the thoughts, ideas and culture of the people behind the products and services. Online audiences gravitate towards dynamic, memorable experiences they can wow their friends and family with; like being the first to discover an uncharted island paradise.
Your web site should be more than just another pretty face online. It needs to draw audiences in deeper, encouraging them to explore and compelling them to engage. And that’s the difference between good and great web design – finding the balance between visual impression and functional usability. Nothing is more frustrating for an online visitor than a web site with poorly designed navigation. You need to provide visual cues that serve a dual purpose: identify the subject matter and provide a sign post for future visits.
Web sites that encourage visitors to take action and keep them coming back for more don’t just happen; they are engineered. A 5Nova designer will take you through a proven process for achieving a highly visible, functionally usable site design that will make that first impression stick. This is the start of converting your web presence into Web Brilliance.